US on line ads keep falling


The Interactive Advertising Bureau and PricewaterhouseCoopers released interesting data last Monday on the money spent on on line ad from April to June 2009 in US.  The $5.4 billion spent on Internet ads during those three months  compared with $5.7 billion at the same time last year, show the clear fall of advertising expenditure.

It marked the second consecutive quarterly decline in Internet advertising, the first time that has happened since the the dot-com bust at the beginning of the decade. However, half of the money totally spent has gone to search advertising, helping to further enrich Google Inc., which controls nearly two-thirds of the U.S. search market.

Nevertheless, the Web’s advertising prices also are generally lower than those offered in traditional media such as newspapers, magazines and TV, which are also dramatically suffering the economic crisis. This is why Internet ad specialists are confident revenue growth will pick up as the U.S. economy recovers.

It seems it is just time to wait and hope, but overall, it is time to explore new ways to make advertising spent attractive to advertisers. Times of ideas.

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