About us

Alfonso Sánchez-Tabernero

Alfonso Sánchez-Tabernero (astabernero@unav.es) is Vice-President of the University of Navarra and Professor of Media Management at the School of Communication in the same university. He is also Doctor in Public Communications (University of Navarra, 1988). He got the Diploma in Business Administration (IESE Business School, 1996).

He has been professor of Strategy at the Institute for Media and Entertainment (New York), Visiting Fellow at the European Institute for the Media (Düsseldorf) and President of the European Media Management Education Association. He has been Vice-Dean and Professor of Media Markets Analysis at the School of Communication in the University of the Basque Country (Bilbao, Spain).

He has published more than forty articles about media management and media economics in scientific journals. His latest books are Media Concentration in Europe. Commercial Enterprise and the Public Interest, European Institute for the Media,1993; Dirección estratégica de empresas de comunicación, Cátedra, 2000; Media Concentration in the European Market: new trends and challenges (with M. Carvajal), Media Markets Monographs, 2003; El contenido de los medios de comunicación: Calidad, rentabilidad y competencia, Deusto, 2008.

He is mainly interested in two research areas: strategies of growth and diversification of media companies, and the concept of media quality. He was chairman of a consulting firm, Mediaccion (1998-2005), and also works as a permanent consultant for some media companies.

Mercedes Medina

Dr. Mercedes Medina (Ph.D. University of Navarra; Msc University of Westminster) is Professor at University of Navarra (Spain). She lectures courses in media economics and audiovisual content management. She is the director of the Master in Media Management (MGEC) at School of Communication, University of Navarra.

She is the author of Valoración publicitaria de los programas de televisión (1998), European Television Production. Concentration and Pluralism (2004), Estructura y gestión de empresas audiovisuales (2005) and Calidad y contenidos audiovisuales (2006). She is the editor of Creating, Producing and selling TV shows. The case of the most popular dramedies in Spain (2009); The Changing Media Business Environment (2008) and Spanish TV series. The case of Médico de Familia, Cuéntame cómo pasó and Los Serrano (2008). She has published chapters of books, including “The impact of European media groups in the Spanish television market”, in Evolving Media Markets: Effects of Economic and Policy Changes (1998); “Competition between New and Old Media in Economic and Financial News Markets”, in Media Firms: Structures, Operations, Performance (2002); “Time Management and CNN Strategies (1980-2000)”, in Time and Media Management (2003), “New forms of Globalization: expansion of Spanish Communication Groups in Latin America”, in Terrorism, Globalization and Mass Communication (2004) and “Hispanic Media Globalization” in Communications, Media, Globalization and Empire (2006). She has published articles in different journals, such as “Globalization and pluralism: the function of public TV in the European audiovisual market”, in The International Communication Gazette (2007); Globalization with Latin flavor”, Journal of Spanish Language Media (2007); “Explotación económica de las series familiares de televisión”, Comunicación y Sociedad (2007).

Professor Medina is member of the editorial board of The International Journal on Media Management and has been member of the board of European Media Management Association (EMMA) from 2006-2008.

Mónica HerreroDr. Mónica Herrero (moherrero@unav.es) is Associate Professor of Media Management and Dean of the School of Communication (University of Navarra, Spain). She holds a MSc in Media Management from the University of Stirling (Scotland). She won the annual Award by her doctoral dissertation at her university and she also holds the honorific title of European PhD.

She lectures Media Management for undergraduate students, and Operations Management in the MSc in Media Management at the University of Navarra. She has been a Visiting Researcher at the University of Westminster (London) and at the University of Glasgow.

Her research focuses on television economics and the new audiovisual products and the new relationships in the digital era. Among her publications, it accounts Programming and Direct Viewer Payment for Television: the case of Canal Plus Spain (2003), Eunsa, Pamplona, “Spain: A market in Turmoil” in Digital Terrestrial Television in Europe (2005), Lawrence Erlbaum, New Jersey and “Spain: An emerging Market still giving its first steps” in Webcasting Worldwide. Business Models of an Emerging Global Medium (2007), Lawrence Erlbaum, New Jersey.

Cristina EtayoDr. Cristina Etayo (cetayo@unav.es) (Ph. D. in Economics) is a lecturer at the School of Communication in the University of Navarra, Departament of Media Management. She is mainly dedicated to the current teaching, media companies management and sales promotion.

She has taken part in the following funded research projects:

  • Analysis of management practices in advertising agencies. Análisis de las prácticas de gestión en las agencias de publicidad. Scientist in charge: Cristina Etayo. Funded by PIUNA, 2002-2005.
  • A model of high education for commercial communication for Europe. Scientist in charge: Juan de los Angeles. Funded by the European Association of Communication Agencies (EACA), 2001-2002.

Now she is working on the following funded research projects:

  • Competition and diversity in the television market in Europe. Scientist in charge: Alfonso Sánchez-Tabernero. Funded by the Government of Navarre, 2006-2007.
  • The effects of competition in the television market in Europe. Scientist in charge: Alfonso Sánchez-Tabernero. Funded by the Ministry of Education and Science of Spain, 2006-2009.

Research interests. Advertising and economic cycle

Etayo, C. (2008): “Ciclo económico e inversiones publicitarias en España. Análisis de los diferentes medios”, ESIC Market, forthcoming.

Etayo, C. (2002): “Advertising in Spain”, in Kloss, I., More Advertising World vol. II, pp. 238-269.

Juan Pablo ArteroJuan Pablo Artero (jpartero@unav.es) is an Assistant Professor of Media Management and Structure of Media Industries at the School of Communication of University of Navarra. He holds a BA in Audiovisual Communication (University of Navarra, Pamplona, 2001), a MSc in Management at Cass Business School (City University, London, 2005) and a PhD in Public Communication (University of Navarra, Pamplona, 2006). He has been a visiting fellow at the Institute for Media and Entertainment (New York, 2004) and Fordham University (New York, 2007). He is currently in office as the research director for the International Center for Media Firms (CIEC, IESE Business School, Madrid) and as a executive board member of the European Media Management Education Association (EMMA).

He has written two books: Modelos estratégicos de Telecinco (1990-2005) (Fragua, Madrid, 2007) and El mercado de la televisión en España (Deusto, Barcelona, 2008). He acts as an editor of the annual report of the television industry association (UTECA) in Spain. In addition he has published several scientific papers in national ( i.e., Sphera Publica, Comunicación y Pluralismo, Comunicación y Sociedad and Telos) and international journals (i.e., Media XXI, Journal of Spanish Language Media, McGannon Working Paper Seriesand Palabra Clave) and book chapters both in Spanish and English.

His research interests are focused on strategic management and competition policy in media industries. From the consulting point of view, he is currently the director of Mediaccion, a medium-sized consulting firm focused exclusively in media, entertainment and marketing companies.

His research interests are focused on strategic management and competition policy in media industries. From the consulting point of view, he is currently the director of Mediaccion, a medium-sized consulting firm focused exclusively in media, entertainment and marketing companies.

His research interests are focused on strategic management and competition policy in media industries. From the consulting point of view, he is currently the director of Mediaccion, a medium-sized consulting firm focused exclusively in media, entertainment and marketing companies.

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One Response to “About us”

  1. Same crisis: different impact in different companies « Media Markets Studies Says:

    […] This fall is the outcome of a vicious circle that far from being broken keeps working with the new data that appear. The economic situation is depressing, firms do not see the way out in the short term and try, as far as possible, to cut expenses. In these saving efforts, one of the items easier to cut if the advertising budget, since even today commercial communication is considered by most companies as an expense and not as an investment. The repercussions that these sharp declines in advertising investments have had on newspapers, magazines, radios, televisions and in general on conventional media, has multiplied for these firms the negative impact of the crisis. A yearly two digits fall in income implies an important readjustment in the size of the workforces of these firms and a decline in the profits that for many companies leads entering in the world of losses. In this context it is important for firms to make and effort to remain in the market, knowing that the economy is cyclical and that after the crisis recovery comes. However, if the negative situation continues, the time that firms achieve to stay in the market, will depend on the quality of strategy formulation, so that bad managed firms will be the first to leave the market. Cristina Etayo. […]

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