No 1: Time and the information Market: The case of Spain

Alfonso Nieto. 2000.

People accumulate time in their lives. This accumulation is named age. A big portion of citizen´s lifetime is devoted to consumption of the products present in the media marketplace: newspapers and magazines, radio or television programmes, internet sites, etc. In this market, there are relationships between supply and demand of time. Citizens offer their time for those products, and this time is demanded by the media owners. In the information marketplace, while supply offers for free, demand charges: the reader offers free time and pays for the copy of, for example, a newspaper; the publisher charges for giving the copy and also sells the time of the reader to advertisers.

The relationships established by supply and demand of time set up a special market within the media marketplace, called the time market. The work studies time relationships in this market from three perspectives: supply, demand, mediation. Time mediation comprises advertising, distribution and promotional activities. It is developed by specialized agents or agencies, which work for advertisers and media.

The power of the time market in information influences three essential aspects of human life: profession, culture and leisure. These aspects are studied in the last section of the research.

Table of contents

1. Concepts

1.1. Limits on the concept of time

A) Time and eternity

B) Contents and time

1.2. Information time

A) Towards a concept

B) Some concepts

C) Principal characteristics

2. Time from the offer

A) Previous considerations

B) Some basic data

C) Time and tranquility

2.1. The reading offer

A) Daily newspapers

B) Magazines

2.2. The listening offer

2.3. The watching offer

3. The Time Demand

3.1. The reading demand

3.2. The demand from the audiovisual media

A) Radio

B) Television

3.3. Demand and decision in time

4. The Mediation of Time

4.1. For the offer

A) Identifying the offer

B) Manifesting the offer

C) The continuity of the offer

4.2. For the demand

A) Identifying and attracting time

B) Accepting time

C) The continuity of time

5. The Time Market

5.1. Manifestations. Characteristics. Concept.

5.2. Information and age

5.3. Time and profession

5.4. Culture, time, information.

A) Culture and leisure

B) Leisure and time

C) Information and leisure

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