Creating, producing and selling TV shows 


The case of the most popular dramedies in Spain

Mercedes Medina (Editor)

ISBN 978-989-8143-10-5


“This book is a serious and welcome account of a particular television genre and its production and the organization of its topics illustrates some of the complexity of television as an object of study. It is the product of a team of academics bringing different methodological skill to the analysis; it seeks to combine work on production, text and audience in an integrated way; it takes on television´s roots in industrial processes of the mass media but pays attention to the aesthetics and indeed the poetics of the series; it looks at how the commercial exploitation of the television product is of key importance to the advertisers and sales organizations which pay for television production but, in analyzing the audience reception, does not forget that television audiences sometimes seek their pleasures in unpredictable ways.

The analysis of programmes is heavily skewed to US examples, which are assumed to be quintessential television rather than one version of its possibilities. In this context, this study of a number of Spanish series is particularly important. It provides a study at a national level which has much broader implications and it can feed into debates about television across borders which the programmes themselves do not cross”.


Professor Christine Geraghty

Head of Theatre, Film and Television Studies

University of Glasgow


Creating, producind and selling TV showsCreating, producing and selling TV shows II



Spanish TV series

The case of Médico de Familia, Cuéntame cómo pasó and Los Serrano





 Chapter 1. The economics of series as audiovisual entertainment products


1.  Introduction

2.  TV entertainment product

3.   The economy of family series

4.    Conclusions


Chapter 2. Family “dramedy” production standards


1.   Introduction

2.  Historical background to Spanish fiction production

3. Genesis and development of the idea

4. The production contract

5. Production standards

6. The producer and decision-making in family series  

7. Conclusions


 Chapter 3. Programming of family series


1. Televisual programming and typology

2. Seriality and loyalty

3.  Domestic family series

4. Serial programming on prime time

5. Family and family series 

6. The experience of programming

7. Conclusions

 Chapter 4. Commercial exploitation of series


1. Introduction

2.  Advertising Assessment

3.  Social recognition

4. Commercial exploitation

5. Conclusions


 Chapter 5. Contemporary family television viewing: Cuéntame and Los Serrano


1. Reception studies: television series, fandom and Internet

2. Los Serrano and Cuéntame, two television series with authentic Spanish flavour

3. Details of the reception of family series: type of consumption and attitude towards the families depicted

4. Conclusions


Annex I. Questionnaire on Los Serrano

 Annex II. Questionnaire on Cuéntame

 Chapter 6. Dramatic fallacy and how the family is presented in television fiction. A poetic comparison of Médico de Familia, Los Serrano and Cuéntame cómo pasó


1.   Introduction

2.   Dramatic fallacy

3.   Fallacy and depiction of the family 

4.   The limits of plausibility

5.   Verification features in the series

6.   Conclusions


Epilogue. A growing sphere of influence?  The impact of soap opera on other TV genres


1.    Extending the sphere of influence

2.    Keeping audiences on board

3.    The soapification of the factual

4.    Concluding remarks


To order this book (Price: 18 €), please send an email to:

or send us a fax to +351 217 576 316

The publisher will contact you with all the information needed.

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